Stylish brown blazer from Kenneth Cole Reaction. Perfect for any occasion.Kenneth Cole Reaction is a diffusion line launched by the American fashion designer Kenneth Cole, known for offering more affordable, youthful, and casual fashion options compared to his main Kenneth Cole New York line.Founded: 1982 by Kenneth Cole in New York.The brand famously started when Cole couldn’t afford a showroom for his new shoe line. He rented a truck, parked it near the Hilton Hotel during Market Week, and sold 40,000 pairs of shoes under the temporary name Kenneth Cole Productions, Inc. (he filed as a film company to get a parking permit).The original line focused on stylish, urban footwear for professionals, expanding into clothing, accessories, watches, and fragrance.Kenneth Cole Reaction LaunchLaunched: 1996 as a more affordable, casual, and accessible diffusion line.Target Audience: A younger demographic—teens and 20-somethings—looking for stylish but approachable fashion.Categories: Shoes, clothing, outerwear, accessories, bags, and eyewear.Kenneth Cole Reaction is known for:Trendy but practical clothingAffordable pricingCasualwear with urban sensibility (think relaxed suits, jeans, logo tees, sneakers)Aesthetic: clean lines, city-smart, modern with a sporty edgeKenneth Cole himself is notable for merging fashion with social activism.Known for balancing commerce with conscience—a legacy that Reaction, while more style-focused, still benefits from.